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Job Title Suggestions for Sales Reps

by Shala Munroe

Changing "Representative" to "Manager" can help boost the self-esteem of your team members and give them a sense of authority when they represent you and sell your company or products. Even if you end up with 10 sales managers who manage nothing but themselves, the title lends authority to the sales rep. The new titles don't need to include a bump in pay, but new business cards help you team share their pride in their new titles.

Whether you call your team sales consultants, business consultants or service consultants, keeping the traditional "representative" out of the title can help put your customers at ease when talking to your staff. "Consultants" implies a thorough knowledge of a subject. It creates the impression that the sales people are visiting clients to inform them about new products rather than focusing on hard sales tactics.

Whether you

end your titles with manager, representative or consultant, adding "Area" or "Territory" to the beginning of the title makes your sales representative and your company look impressive. It implies that you serve a wide area, not just local customers. Each of your "areas" can be different parts of a city rather than a several-state stretch, but it makes your company appear bigger and your representatives capable of handling large amounts of responsibility. A drawback to this title is that it might make small customers feel like you're too big to service their needs, so make sure to give those customers plenty of attention.

Instead of "sales," try using "business development manager." Non-profits use the term "development" to refer to fundraising, or bringing in money for the organization. Business development follows the same principle: your staff members aren't just selling to customers -- they are developing relationships to help grow your business.


Category: Business card

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