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How to design your own business cards

Courtesy of Her Campus

By now you’ve learned how important networking is for your future career, but all of your networking efforts might be futile if the people you meet can’t contact you. That’s why it’s important to have business cards on hand!

But making business cards can be tricky, so Her Campus is here to answer all your questions, from what to put on the cards to where to buy them.

• Where to buy business cards

MOO
With MOO’s easy-to-use online design tool, you can design a one-of-a-kind card with your choice of colors, fonts and images. You can even upload photos from your Facebook, Flickr, Picasa or SmugMug. Choose from one of Moo’s super-stylish templates or upload your own design.

Vistaprint
Vistaprint has one of the best deals around on business cards: If you use one of the site’s simple, premade templates, the cards are free — you only pay for shipping! Even if you’re feeling more creative and want to use a different template, Vistaprint’s premium business cards are pretty inexpensive, which is great for collegiettes on a budget. Using your own design or one of Vistaprint’s premium templates, which are a bit more chic than its free designs, only costs $19.99 for 250 cards on its standard paper.

Overnight Prints
Overnight Prints has more great deals and templates to choose from. You can also upload your own design or choose from a template with this site. The best part is, as the name suggests, if you order by 8 p.m., you can get these cards overnight if you need to. This should be your go-to website if you need your business cards by a specific date!

Zazzle
If you’re looking for business cards that are specific to your career field, Zazzle is for you. This site offers hundreds of free templates for tons of industries from fashion to music to fitness and more.

Make your own
If you’re feeling ambitious and know your way around Photoshop, printing your own cards is possible, too. After designing your card, print the image on heavyweight cardstock and cut carefully along the edges. Check out HC’s detailed how-to for step-by-step instructions.

• The text

What exactly should go on your business cards? There are lots of things to consider, so we asked Sara Moore, a career center specialist at Des Moines Area Community College, for advice on what to include on a card.

“In addition to their primary purpose — to share contact information — business cards can also communicate a great deal about the person who created them,” Moore says. “Business cards can reflect a job seeker’s industry, sense of style, level of tech-savvy, personality, and other things through their design and content. Keep in mind that the cards need to be a polished and professional representation of who they are and should also be appropriate for their industry/job target.”

Check out her tips below.

1. Your name. This goes without saying, but make sure you put your name on the card! Your name should be the most prominent and noticeable element on the card. Make it stand out by using a bigger or bolder font.

2. Your personal brand. If you’ve started your own personal branding,

you can extend it on to your business card by using the same elements from your resume, website or other professional materials.

“One way I’ve seen students incorporate their personal brands into their business cards is by including personal logos, slogans, taglines or favorite quotes that reflect their personality and/or job target,” Moore says. “These same elements can then be used on the student’s other materials so there is a consistent look/message being communicated across their various contact points.”

Have your own logo or a tagline you always use? Make sure you put it on the card! If you haven’t created a personal logo, now is a great time to try it.

3. A title. Once you have a job after graduation, your business card will likely have your job title. But collegiettes often have multiple part-time jobs, work on campus or switch jobs in the summer. So what should you put for your title? Moore has seen many variations, which can be simple or creative. Here are a few options to consider:

  • • Student
  • • Current Student
  • • (Your School) Student
  • • (Your Major) Student
  • • Future Leader in (Your Career Field)
  • • Creative (Your Major) Student
  • • Aspiring (Job Aspiration)

4. Your contact information. The whole point of a business card is to keep in touch, so make sure your contact information is correct and up-to-date. Include your cell phone number and a professional e-mail address.

“I usually recommend using a personal e-mail address [as opposed to a school-issued e-mail address] because students will retain access to their personal e-mail accounts throughout school and beyond, they tend to check them more often, and they are sometimes easier to access than their school accounts,” Moore says.

You might want to create an e-mail account to use solely for job searching and networking so that important professional messages won’t get lost among school-related or personal e-mails.

5. Your personal website. If you have a personal website with an academic or professional focus, you can include the website’s URL or a QR code on the card, Moore says. These websites are a great way for your connections to learn a little more about you. However, if the site is more personal in nature, it’s probably a good idea to exclude it.

6. Your social media accounts. Putting links to your social media accounts on your business cards can be a good idea — but it isn’t always necessary.

Moore only recommends including social media accounts “if they contain professional or academic content that might further impress a potential employer.” For example, it’s wise for aspiring photographers to include the URL to their Flickr profile so connections can find samples of their work. For collegiettes who are going into film or broadcast journalism, sharing your YouTube profile can help people get a sense of your talents. Include more social accounts like Facebook, Twitter and Instagram only if you use them in a professional way.

“In general, students should always be careful about what they post online and who they choose to share information with,” Moore advises.

For tips on creating a design for your business cards that will make them stand out in a positive way, be sure to check out the full article.


Category: Business card

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